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Tod’s Building on Omotesando in Harajuku Tokyo has incorporated unusually shaped glass panels and concrete on the facade of its unique building. The design was inspired by the zelkova trees that line the boulevard outside. The building was designed by architect Toyo Ito. Luxury retailers in hopes of promoting their brands have turned to the notion of luxutectur, by commissioning outstanding architecturally designed buildings with the purpose of promoting their brands. Instead of rigid right angles and mathematical curves, The Tod's Building is made up of braces that have gentle curves that emulate try to organic forms. The unity between exterior and interior form was possible because the same architect created both. Ordinarily, there is an architect for the building and another one for the interior. In this case, a single person was tasked with creating the building, and the result was worth the gamble. Tod’s is an Italian fashion brand leather goods and shoes.
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- ©John Lander
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